Comments on: How to Present to Different Generations http://www.maryrauch.com/blog/2010/02/how-to-present-to-different-generations/ Presentation Skills, Public Speaking, and Personal Thoughts Sun, 05 Sep 2010 06:31:11 +0000 http://wordpress.org/?v=2.5.1 By: TRW500 http://www.maryrauch.com/blog/2010/02/how-to-present-to-different-generations/#comment-129 TRW500 Wed, 03 Feb 2010 01:27:35 +0000 http://www.maryrauch.com/blog/?p=53#comment-129 Interesting blog, but it’s missing an important part of the equation: Generation Jones (between the Boomers and Generation X). Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as increasingly shorter (usually 10-15 years), partly because of the acceleration of culture. Many experts now believe it breaks down more or less this way: DEMOGRAPHIC boom in babies: 1946-1964 Baby Boom GENERATION: 1942-1953 Generation Jones: 1954-1965 Generation X: 1966-1978 Interesting blog, but it’s missing an important part of the equation: Generation Jones (between the Boomers and Generation X). Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press’ annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here’s a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as increasingly shorter (usually 10-15 years), partly because of the acceleration of culture. Many experts now believe it breaks down more or less this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978

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